Fashion has lost its value—I wanted to change that.
My mission: bikinis that don't disappear after one season, but become companions. Pieces you love, cherish, and wear again and again.
No fast fashion. No disposability. A bikini that lasts.
— Noora, Founder of Nookini
Hey, I'm Noora
— the founder of Nookini.
I built Nookini in 2021 as a solo founder because I was tired of uninspired fast fashion. My vision: high-quality, personally designed bikinis with a perfect fit and special details.
Together with small family businesses from Bali & Bangladesh, limited designs are created, made with a lot of love — and personally shipped by me from Switzerland.
Thank you for supporting small brands and being a part of Nookini.
The Lions' Den
In 2024, Nookini had the special honor of appearing on the Swiss TV show "Die Höhle der Löwen" (Shark Tank). This allowed us to introduce our brand to people and get them excited about our vision. Although there was no investment, the feedback from the "Lions" was extremely positive. My biggest wish, which was to build valuable connections, came true: Two of the "Lions" remain in close contact with Nookini to this day, supporting us both professionally and mentally.
Bikinis for every body
Many women know the problem of combining the perfect top with the right bottom. At Nookini, we offer you a solution: thanks to our extensive range and specially selected designs, you can individually choose your personal favorite piece for each zone. This way, you'll always find the perfect combination that emphasizes your style.
